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Texas Tech and Under Armour Agree to 4-Year Extension

Texas Tech University has agreed to a four-year contract extension with Under Armour to remain the official apparel brand for the Red Raiders.

Photo CC: AP

Texas Tech University has agreed to a four-year contract extension with Under Armour to remain the official apparel brand for the Red Raiders. The new agreement will run through June 30, 2024, replacing the previous six-year agreement which was set to end this month. The contract is reportedly worth $3.225 million a year “plus royalty rates and performance bonuses for postseason appearances.

“Under Armour has been a tremendous and loyal partner with Texas Tech for over a decade now, and we are excited to extend that relationship,” Kirby Hocutt said in the announcement. “Under Armour continues to be among the top brands in the world, providing innovative products for our student-athletes to utilize on a daily basis. This is a valuable partnership for us as an athletics program.”

Under Armor became Texas Tech’s exclusive partner in 2009 and still remain as the companies only partner in the Big 12 Conference.

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Darryl
Darryl
2 years ago

Okay, I have to admit that I don’t understand this business. Does Tech pay UA for the uniforms or does UA pay Tech to market their stuff?

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